This is a special edition of Mining the Store.  On September 27, 2008 I had the privilege of leading a session at Podcamp Ireland.  The one-day event was held at the Hotel Kilkenny (pictured) in the beautiful city of Kilkenny.  Episode 15 is a recording of the session.  I hope you enjoy it.

Our music is The Christmas Song by Calvin Owens and you can find it at the Podsafe Music Network.

Comments are always welcome and our contact information is listed to the left.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses. This is Episode 14.  This episode's contents:

00:00  "Carol of the Bells" by Doug Astrop from the Podsafe Music Network.
01:17  Changes coming to Mine Your Own Business.  Tacony Corporation and the http://tacony.typepad.com/
05:08  My rules for life planning:  Do what you enjoy.  Do what you're good at.  Set up multiple streams of income so you're never dependent on any one person or company.
07:34  Google Docs is a great application even if it is AWOL tonight.
09:18  Antitrust laws.  The feds are serious.  There's a good ebook on the subject from the Federal Trade Commission.  There's a link to the free book at Mine Your Own Business.
11:28  If you're in business, you need to be on LinkedIn.
10:45  Changes are coming to Mining the Store
17:20  Mining the Store is a member of the Blubrry Podcast Network.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses. This is Episode 14.  This episode's contents:

00:00  An audio clip from the hilarious movie classic, "Waking Ned Devine."
01:00  Some thoughts from our trip to Ireland.
01:30  There are similarities between Irish and American culture and there are differences.  Has Ireland benefited from the exchange?
03:20  Two weeks on the Emerald Isle aren't enough to see everything.
03:48  Podcamp Ireland
05:30  Social media should be a tool that fits the task at hand.  Are we altering the task to fit the tool?
09:00  If you aren't using Skype, you may be missing a real money-saving opportunity.
10:45  Changes are coming to Mining the Store
13:10  We need your comments to make MTS a real conversation.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses. This is Episode 12.
This time on Mining the Store

00:30 We're headed to Ireland.
00:50  Podcamp Ireland
01:30  Web 2.0 as a source for travel information.
03:55  Contacting Mining the Store
04:35  Using Skype to keep in touch.
05:11  It was quite a week in the US financial markets.
07:23  If you screw up the business should you walk away with millions of dollars???
09:55  The volatility of the exchange rate.
11:15  Thanks for listening.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses. This is Episode 11. There's no "I" in podcast, so your comments are very important. You can leave a comment here on the show notes page. Or, you can email your comment to mike@miningthestore.com. If you'd like to leave an audio comment, you can attach an mp3 file to your email. Skype users can leave an audio comment at mike.buckley3. My Twitter ID is michaelbuckley and you can also find me on Friendfeed. Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com. This time on Mining the Store 0:57 RIP Don LaFontaine and Jerry Reed 2:47 Google introduces it's Chrome Browser. Is it just another browser, or the beginning of an Internet revolution? 7:15 Google introduces Chrome with a comic book. 8:28 Unintended consequences of Chrome's launch. 1. Read the terms of service. 2. Be aware of what's being said about you on the web. 3. When something goes wrong, admit it and fix it right away whether you're a multi-billion dollar company or a one person home-based business. 12:15 Watch what you say about politics in a business context. 14:40 If you must comment, at least be logical about it. Dumb statements will cause others to question your credibility in other areas. 16:38 Politics as marketing. How do you sell Dr. Pepper or Seven Up to a nation of cola drinkers? 20:10 Mike O'Laughlin is a pioneer in the use of web 2.0 to promote his business. The Irish Roots Cafe provides a lot of good stuff for anyone searching for their Irish ancestors. 21:34 Your favorite podcaster will lead a discussion at Podcamp Ireland on September 27. 22:27 If you know anything about Alpha Buckley who lived in Peru, IN back in the 1850's, I'd love to hear from you.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 10. There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email. Skype users can leave an audio comment at mike.buckley3. My Twitter ID is michaelbuckley and you can also find me on Friendfeed. Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com. This time on Mining the Store  1:30  Thanks to the Podcast Sisters for the shout out.  1:57  Podcamp Ireland and the Podcamp Ireland Podcast  2:44  Changes at FaceBook and Del.icio.us  5:13  Putting a name with the voice:  Bill Kennedy  7:10  Tacony Corporation and Baby Lock Tech           Hundreds of retailers descend on St. Louis to see the newest in high tech sewing  products and to place big orders. 10:26  The trip.  Your podcaster proves that people will spend money for the things they want. 10:42  The exchange rate.  The dollar's getting stronger. 13:36  The Olympic brand.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 9.

There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

My Twitter ID is michaelbuckley and you can also find me on Friendfeed.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

This time on Mining the Store

  :50  Me whining about being hot.
 1:25 Call for comments
 1:48 Help a Reporter Out
        You could be come famous or at least recognized for your expertise.
 4:02 Would you fly an airline called Derrie-Air
        People respond to creative advertising, even when the company's made up.  Thanks to Patrick Byers at the Responsible Marketing blog.
 6:00 Mark Cuban's tax plan.  You're going to like it.
 7:34 Podcamp Ireland.  I'm going to camp.
 9:25 Common Craft, computer stuff for dummies.
10:32 The Podcast Sisters
         Krishna De
         Anna Farmery
         Heather Goringe

 

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 5.

There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called "Shenandoah" and it's by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

2:04   Harvey Korman
2:45   Missouri Department of Revenue--How not to do customer service.
6:57   78 million Baby boomers are a diverse group.
         US boomers range in age from 44 to 62
         They ARE on the internet
         44% of internet users age 50+ have broadband service
         They use the web for a variety of purposes.
         If you're not reaching out to boomers, you're missing business.
10:45 Contact me on Twitter and Facebook.
         http://twitter.com/michaelbuckley
11:16 Anna Farmery--Healthy Business Relationships
         http://www.theengagingbrand.typepad.com
12:23 More Anna--The Engaging Brand Episode 167, Joe Medina
         Brain Rules
13:12 Minor League Baseball, the Gateway Grizzlies, and good marketing.
16:34 Donna Papacosta--Adding time codes to show notes
         http://trafcom.typepad.com/blog/

          

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 4.

There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called "Shenandoah" and it's by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

1. We learn a valuable lesson in sales from a beer vendor at Busch Stadium.
2. On paying $7.95 for a beer and why you have to ask the right questions to find out your customer's real objection.
3. Why a mission statement is the critical first step in growing your business.
4. Why you won't see "get rich quick" ads on this page.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 3.

There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called "Shenandoah" and it's by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

According to my wife, I should lighten up, so welcome to Mining the Store Lite--half the fat and calories of our regular podcast with all the flavor.

Looking for great free software?  Here are two "best of" links.  PC Magazine's "Best Free Software" and CNET's "Webware 100".

Results of our field trip to Branson, MO, the "live entertainment capital of the United States."

Could your keyboard be 500 times dirtier than your toilet seat?  The BBC says yes.

MTS finally gets into Twitter.  It's a lot more than we thought it was.

Check out what I do at my day job at the Mine Your Own Business blog.

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 2, more of a mile stone than you might think.  Only 98 to go to reach 100!

There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called "Shenandoah" and it's by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

The Shane Company

Blendtec--Makers of the Total Blender

Show notes:

A review of Joseph Jaffe's latest book, Join the Conversation--How to Engage Marketing-Weary Consumers with the Power of Community, Dialog, and Partnership.

Links:

Ark Building for Dummies--No link.  I made it up.  It hasn't rained 40 days and 40 nights......yet.

Join the ConversationpHow to Engage Marketing-Weary Consumers with the Power of Community, Dialog, and Partnership

Jaffe Juice, the blog and podcast

My review of JTC on Amazon.com

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 1, our first official program.

There's no "I" in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you'd like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called "Shenandoah" and it's by Larry Allen Brown from the Garage Band web site, http://www.garageband.com/song?%7Cpe1%7CS8LTM0LdsaSlZFO_ZGE.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

Show notes:

Backup and Save--Don't do as I say, do as I do. Save your work regularly and whatever you do, backup your files and store the backup media away in a location away from your computer. Mine Your Own Business is the Tacony Corporation blog.

MyMoney.gov
Here's something free from your favorite uncle, Uncle Sam. Good consumer advice available by mail or download.

Keith Burtis' Magic Woodworks
Keith used the power of social media to sell out of his hand turned wooden bowls and earn enough money to pay off his fiancee's engagement ring, just in time to pop the question at Podcamp Toronto.

Joseph Jaffee is a social media guru, and author of Join the Conversation.

Kappy's Department Store--My first job (at age 14) introduced me to the best retailer I've ever known. And he didn't even own a computer. Social media tools are just that---tools. Don't let the tool get in the way of the conversation.

Welcome to the Mining the Store podcast, episode 0.

Links:

Our music is Shenandoah by Larry Allen Brown, from the Garage Band web site. http://www.garageband.com/song?%7Cpe1%7CS8LTM0LdsaSlZFO_ZGE

Mine Your Own Business, the Tacony Corporation blog.  http://www.tacony.com/myob.

Squidoo.         http://www.squidoo.com

LinkedIn.        http://www.linkedin.com

Facebook.       http://www.facebook.com

MyRagan.       http://www.myragan.com

Del. icio.us.     http://www.del.icio.us.

Second Life.    http://www.secondlife.com.

StumbleUpon.  http://www.stumbleupon.com.

Digg.               http://www.digg.com.

Google Alerts.  http://www.google.com/alerts